Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water

The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume Jakarta. In study, quantitative research methods are used analyze validity, reliability, descriptive statistics, and Fit Model with Structural Equation Modeling (SEM). results show that Environmental Advertisement has a significant effect on Knowledge, Eco Brand, Behavior, Brand Customer's water, Knowledge water. managerial implication important for community choose drinking products low pollution or environmentally friendly order increase go green program